Allianz & MoneySmart: Proof that media spend can yield extraordinary results

The Challenge

Allianz needed to scale its presence and stand out in Asia-Pacific’s highly competitive insurance market beyond traditional product listings.

The Strategy

Evolve MoneySmart from a standard comparison publisher into a strategic growth engine by layering dedicated media investment on top of the traditional commission structure.

Execution and Innovation

Beginning in May 2025, the combined model unlocked prime placements, co-developed content, and high-intent audience reach that standard commission structures could not access.

Results

Revenue increased 139% YoY (from S$259k to S$621k), policy actions more than doubled, and conversion rates jumped from 10% to 18%. Commission ROAS held strong at 7.2–7.6x, with the additional S$139k media spend generating S$362k in incremental revenue (2.6x return).

Judges' Verdict

"Standout entry in the entire submissions set for me – clear, data driven, showcasing trust in the partnership, regularly optimized, data and success validation at the forefront."