Joanna heads up the Marketing team at global influencer agency, Goat (part of WPP Media), setting strategic vision and marketing/comms plan. In this role, she is responsible for building brand awareness and engagement through content, events, paid and organic search, PR, email, social media, awards and sponsorship. With a decade’s experience in brand and agency marketing (half of which has been in social and creator marketing specifically), she has written and produced numerous thought leadership reports, research, insights pieces and events examining how brands can truly get cut through with audiences on social, as well as ways to build memorable and effective influencer strategies. Deeply interested in the intersection of social media, creators and culture, she brings these insights to thought leadership at Goat who remain the most followed influencer agency in the UK and US.