Rigorous & Independent Evaluation
All entries are assessed using a structured scoring framework aligned to the published category criteria and scoring weightings, introduced as part of an updated judging system for 2026.
Submissions are scored independently by multiple senior industry judges before any collective review takes place. This ensures balanced evaluation and reduces individual bias.
Where appropriate, the highest-scoring work progresses to further panel discussion to determine medal positions and Grand Prix recognition.
Awards are not decided by brand size, profile or popularity. Work is evaluated on the strength of its strategy, quality of execution and the measurable commercial impact delivered.
Detailed judging criteria and scoring weightings are outlined in the Official Entry Kit, which explains exactly how your work will be assessed.
Independent & Impartial
Our judges are carefully selected senior leaders from across the global performance marketing ecosystem, including brands, agencies and publishers.
All judges:
- Declare conflicts of interest
- Are recused from reviewing affected entries
- Sign NDAs prior to gaining access to submissions
- Score entries independently before any discussion takes place
No judge evaluates their own work or that of direct competitors or clients.
Structured & Transparent
Each category is assessed using weighted scoring criteria outlined in the Entry Kit.
Entries are evaluated against defined benchmarks including:
- Strategic clarity
- Quality of execution
- Partnership collaboration and integration
- Measurable commercial impact
Scores are recorded through our judging platform, ensuring a consistent and transparent process across all categories.
Regional and Global Grand Prix honours are selected from the highest-scoring work following additional review by the judging panel.
This layered approach ensures awards are earned through merit and measurable performance.
Confidential & Secure
All entry materials remain confidential throughout the judging process.
Sensitive data is visible only to the assigned judging panel and is never shared publicly without permission.
Our judging platform operates with strict permission controls and monitoring throughout the review period to protect all submitted information.