Digital performance media expert with over 17 years of experience driving business growth and digital transformation across global and local markets. A data-driven leader with a proven track record of exceeding targets and delivering measurable ROI through strategic multi-channel execution and a deep understanding of the client-brand dynamic. Adept at building high-performing, innovative teams, technical proficiency spans advanced MarTech, data strategy, and operations, alongside deep expertise across performance channels including Paid Search, SEO, Social Media, Programmatic, Influencer Marketing, Video, and Affiliates. Experienced in navigating complex cultural landscapes to deliver impactful, scalable campaigns.