Where Festival Week Begins
19 October 2026
Eastcheap Records, London
The Global Performance Marketing Awards kick off Festival Week at PI LIVE with a celebration designed for the partnerships community.
Moving away from the traditional black-tie dinner, the GPMAs are now a late-afternoon awards experience focused on bringing the industry together at the start of the week.
Expect great food, plenty of drinks, live entertainment and a vibrant atmosphere as the community gathers to celebrate the year’s best work.
A Different Kind of Awards Ceremony
This isn’t a two-hour sit-down ceremony.
Winners are revealed in stages throughout the afternoon, creating a more social and energetic experience where conversations continue between announcements.
It’s a celebration designed for networking, connection and momentum as the industry heads into PI LIVE.
Access to the Awards
Access to the awards is primarily reserved for shortlisted entrants and partners. A limited number of additional passes are available for PI LIVE attendees, which can be purchased alongside a PI LIVE pass.
Standing and seated ticket options will be available.
The Networking Continues
From 6pm, Eastcheap Records becomes the official pre-event mixer for PI LIVE.
That means a new wave of attendees arriving for the festival week – giving GPMA guests guaranteed access to one of the first major networking moments of the event.
Stick around and the room only gets bigger!
Join the Celebration
Whether you’re celebrating a win, supporting a shortlisted team or connecting with peers from across the industry, the GPMAs are the moment Festival Week begins.