ORGANIZED BY

19th October 2026
Eastcheap Records, London
OFFICIAL JUDGE

Sean Mahon

2020 Judging Panel

With over 12 years’ experience in e-commerce and affiliate marketing, Seán Mahon
joined Scotland’s leading digital agency Equator in 2014. Overseeing a team that is
responsible for managing programmes for the likes of AXA, Malmaison, Hotel du Vin and
Village Hotels, Seán is responsible for the continued growth and innovation of all affiliate
activity at Equator. Seán’s background is primarily in online fashion retail having
successfully managed and launched affiliate campaigns for the likes of Schuh, the UK’s
leading high street footwear retailer, and Urban Industry, a premium online streetwear
store. This experience has helped enormously in feeding his sneaker addiction over the
years

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