By focusing on increasing the quality of visitors in international markets, Visit Norway converted more visitors to customers through high-quality partners by adding their offers and products natively in the stories and articles on the brand’s website. Working closely with TradeTracker for its 2019 campaign, the pair continued the growth from 2018, using native ads to find the right offers from the right partners, matching the content’s intention and goal. The campaign resulted in an amazing 88% increase in returned value per click for Visit Norway partners with the content now converting more visitors to customers by having raised the click to sales ratio by 70%.