The affiliate marketing channel has been one of the leading marketing channels for retail brand home&you since 2015, with over 400 active publishers now promoting home&you offers online. Close relationships between the brand, publishers and TradeTracker have been imperative whilst being built on mutual trust and commitment. Fast forward to 2019 and by introducing real-time attribution and new partners to the CPS-based affiliate program, TradeTracker was able to help home&you to completely move away from last-click attribution to a fully customised model, achieving large advertising reach and increasing cooperation with influencers. The mature and established campaign beat all targets, reaching 39% year-on-year growth and 16.5 million impressions on premium placements within the CPS model, all whilst increasing influencer and blogger engagement by 179%.

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