Following the success of its work with the Canadian division of electronics giant HP, the US team appointed RevLifter to increase the sales of premium laptops and better target gamers and business users in the region. With HP accustomed to the rigmarole of aligning different activities, goals, networks and technologies, RevLifter’s task was to unify marketing data to share with the advertiser’s global teams. Steering its award-winning RevPage solution, RevLifter met HP’s objectives through a fully branded coupon hub adept at matching customers with personalised deals. After just three weeks, RevLifter hit double-digit increases in conversion rates and average order values in addition to becoming a top-ten affiliate for the brand in the US.