Building on the success of Swarovski’s long-lasting affiliate programme, Resolution Media and CJ Affiliate pushed the programme further through customised promotional motives to increase sales during an off-peak period. The key challenge was to push affiliate marketing to new revenue limits without channel conflicts and without harming the brand. With customised tracking, ad serving and reporting technology, which allows to manage a multi-network approach and all partners, this new promotion concept was successfully rolled out to both ROAS and year-on-year growth. It worked wonders; they beat revenue target by 248%, surpassed ROAS by 85% and saw the order value increase to 361% year-on-year.

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