Working in tandem with MATCHESFASHION.COM, Rakuten Marketing’s regional teams in the UK, EU, the US, and APAC helped deliver one of the largest and most innovative global performance marketing programmes in luxury fashion, generating sales in over 160 countries. Both parties partnered with AMEX Korea to run an exclusive campaign with the aim to drive brand awareness, reach and sales in South Korea through a 15% statement credit incentive. Utilising the reach of AMEX Korea and Korean influencers, they gained new customers in new markets and generated an uplift of more than 156% compared to the previous campaign – a testament to the strong and unique collaboration across brand, publisher and network.