Rakuten Marketing has continued to share both its expertise and experience across all levels to drive the performance marketing industry forward. The global team continue to participate and speak at industry events including PI LIVE, Affiliate Huddle, DMEXCO and more. The team was also recognised by the industry at the 2018 IPMAs and 2019 PMAs, receiving highly competitive global awards for work with their clients. Rakuten Marketing has also maintained an impressive client retention rate of 95.5% for full-service clients while having a staff retention rate of 82.5%. This year, Rakuten Marketing invested heavily in technology to develop new innovative products with a focus on AI and programmatic to bring further efficiencies to the affiliate channel.