Tasked with driving traffic and conversions from the Indian market, Optimise launched e-commerce site Samsung e-Store to deliver their products online through the app and mobile website. Optimise used its publisher base as a channel of market insight for the mobile brand. Having developed partnerships with brand high-value publishers, including the largest travel booking site, and introduced native articles, price comparison websites, loyalty reward publishers, phone review websites and cashback websites in addition to implementing intelligent targeting, they were able to attain Samsung’s desired reach. Delivering holistic growth by encompassing multiple channels, Optimise surpassed expectations; the affiliate channel now contributes 30% of all online sales for Samsung and has seen an impressive 127% year-on-year growth.