Utilising a fully immersive experience to digitalise all consideration for its gifts, the MotherBot chatbot was the answer to quickly taking customers through the user journey, successfully creating an immersive online and offline experience. With this solution, Merkle | Periscopix and THE BODY SHOP were able to dominate the marketplace by capitalising on intent and captivating the audience in a creative way. The Motherbot engaged consumers by providing a solution – helping when choosing a personalised gift for someone they cared about in a quick and efficient way. Targeting customers at the optimum time meant users engaged with the brand 53% longer than expected, increasing the conversion value of offline sales by 147%.

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