Coming off the back of a record-breaking kit launch for the second year in a row and a thrilling run to the Champions League final, sales performance for Liverpool FC was already strong. Building on the club’s 2018/19 success in Q4 was no easy task, especially with purchasing habits changing before Christmas. Therefore, NMPi shifted its creative strategy to focus on the gift purchasing process. They developed interactive gift recommendation ads, which recommended a selection of products customers could consider purchasing. The campaign increased click-through rate by 54% and conversion rate by 18%, resulting in Christmas-driven revenue soaring by 12% year on year.