iProspect beat a three-month target for sign-ups to open a high-interest Marcus by Goldman Sachs savings account within just one week, with the CPA 56% below target. Marcus required a significant media strategy for both its product and brand launches. By appointing the agency to deliver its entire campaign, iProspect and Marcus crafted a multi-channel approach that innovatively reached the target mass-affluent UK audience and drove them to open an account. The launch campaign resulted in a 15% increase in generic searches for savings accounts by people in the UK, and media outlets credited Marcus for lifting UK banks out of a “savings slumber”, ultimately putting the UK consumer’s interest back into savings.

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