Uber Eats understood the range of market complexities of expanding its operations to South Korea and came to ForwardPMX with the ambition to dominate a potentially tasty market. With local knowledge that is second to none, strategic consumer planning processes and granular optimisation targeting individual districts, restaurant type and audience type, ForwardPMX helped Uber Eats create new market opportunities through Naver in an already saturated market. The partnership with Naver drove 600% more app downloads and 963% more first trips whilst pushing search volume for brand terms by more than 488% year-on-year. ForwardPMX achieved astounding results, enabling Uber Eats to become a strong competitor in the market.