With nearly 1,000 retail businesses having gone into administration between January and September 2018, both CJ Affiliate and Debenhams made a solid statement in not only overcoming the challenges and achieving the retailer’s targets in Q4 but also established a healthy affiliate programme that beat the high street odds. Feeding into goals like profit maximisation, new customer acquisition, automation and publisher diversity, CJ commissioned only what was profitable while automating manual processes to execute their objectives more efficiently. By the end of the campaign, both parties achieved 7% year-on-year revenue growth and reduced the cost of sales by 13% through innovation, automation and safer spend. In the face of much adversity, this was one of the best performances the programme had ever seen.