COVID-19 Policy

We want to reassure you that we’re working hard to ensure everyone is, and feels, safe at the International Performance Marketing Awards this October.

We will therefore require all attendees to provide proof of a negative Lateral Flow Test prior to gaining entry.

We’re monitoring government guidance and will adapt our plans as necessary. The information below is therefore subject to change.

Entry Process

UK Residents

Before the event

  1. Order your NHS Lateral Flow Test online or pick one up for free from pharmacies and other testing sites.
  2. Take a lateral flow test up to 48 hours prior to your arrival to the International Performance Marketing Awards and upload your test result onto the NHS Website.

On arrival

  1. Have your test result (either via SMS or email) ready for inspection on arrival

Please note, if you are not able to provide us with a negative lateral flow test result, you will not be able to enter the event until you have provided evidence or have taken a test. The nearest Boots pharmacy can be found at Marylebone Railway Station, Melcombe Pl, London NW1 6JJ which is a 1 minute walk away (located by Marylebone Railway and Tube Station). You will be able to collect a test in store for free.

International Attendees

If you are entering the UK from another country to attend any of the events then please make sure you have fulfilled any travel requirements based on the current guidelines and follow the entry process with a negative Lateral Flow Test result available for inspection (email, SMS or printed document).

There are three options when testing for COVID-19:

  1. Pre order the free Lateral Flow testing kit to your hotel/accommodation.
  2. Pre-book a free Lateral Flow test appointment, the testing sites can be located here. Please note, the closest drop in testing centre is Little Venice Sports Centre to the Landmark Hotel.
  3. Pre-book a private PCR test

Before the event

  • If your test result is older than 48 hours (or if you have not yet taken it) you can use the free Lateral Flow testing kit (pre ordered) or book an appointment for a free Lateral Flow test near the venue or your hotel.
  • *If using the free Lateral Flow test, you must report via the NHS website please note, when reporting your lateral flow test result you can use your hotel address.
  • Please leave enough time for you to receive your results before arriving at the event, results can take up to 1 hour.

On arrival

  • Have your test result (either via SMS or email) ready for inspection

COVID-19 Safety Measures

In addition to the above, to keep all of attendees as safe and comfortable as possible we will be implementing the following:

  • We are working with the venue to supply hand sanitizer stations, increased ventilation and increased cleaning throughout the evening.

We encourage people to be fully vaccinated (both jabs done at least 14 days prior to the event) where possible. If you’re in the UK you can schedule your vaccination online.

Feeling unwell?

Do not attend the event if you have tested positive for Covid-19, have any symptoms of Covid-19 or are required to self isolate. (Because you have tested positive for Covid-19, are told to by NHS Test and Trace or the NHS Covid-19 app, as a condition of entry to the UK, or someone you live with has tested positive or has symptoms).
Unable to attend?

If you are unable to attend the event as you’ve tested positive for COVID-19 and have proof via a PCR test then you may transfer your ticket to a colleague. Please email the guest details to the events team via


  1. I’m attending PI LIVE the next day. Will I need to show proof of a negative lateral flow test again? Yes you will need to show it again to receive a wristband to gain entry.
  2. I’m double jabbed, why do I need to take a lateral flow test? – Even if you are fully vaccinated you can still catch and pass on COVID-19. See the latest guidance
  3. I’m also attending the Influencer Marketing Show, will I need to take a further test? Yes, you will need to test again before entering IMS as your test result will be over 48 hours old.