Best Programme Launch or Relaunch


About the Award

New for 2020, judges are seeking a standout affiliate/partner programme launch or relaunch.

The winning entry will be able to demonstrate diligent research, planning and execution whilst also detailing successful partner adoption, optimisation and/or growth. The success could be demonstrated in the form of revenue, profitability, efficiencies, expansion into new markets, better meeting the brand’s objectives, synergy, partnership types, and more.

The category can be entered directly by advertisers in-housing, agencies, affiliate networks or SaaS partnership platforms.


– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.


Advertisers, Agencies, Publishers, Networks and Tech

2020 Winners:

Disney Streaming and Neo Media World: Disney+ Affiliate Program Launch

Disney Streaming and Neo Media World: Disney+ Affiliate Program Launch

Download the 2020 Book of the Night

Learn why they won and what it will take to secure the trophy next year