About the Award
Returning for 2021, judges are seeking a standout affiliate/partner programme launch or relaunch.
The winning entry will be able to demonstrate diligent research, planning and execution whilst also detailing successful partner adoption, optimisation and/or growth.
The success could be demonstrated in the form of revenue, profitability, efficiencies, expansion into new markets, better meeting the brand’s objectives, synergy, partnership types, and more.
The category can be entered directly by advertisers in-housing, agencies, affiliate networks or SaaS partnership platforms.