Best Performance Marketing Campaign – Western Europe

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About the Award

Spanning across all performance channels and verticals, judges are seeking an outstanding entry that showcases effective use of performance marketing.

The campaign must utilise one or a combination of elements within performance marketing with evidence of meeting clear campaign objectives.

Awards can be entered individually or collaboratively by advertisers, publishers, agencies, brands, networks or technologies that have enabled high-quality work to be executed. Judges will be looking for ROI and best practice adoption but also that something extra that sets the entry apart. The use of data, creativity, innovation, and uniqueness will be key factors.

Criteria

– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)

Entry Guidance:

The campaign can be managed from any country or region. The entry will qualify as long as the campaign or strategy targets consumers in one or more countries within the specified region (i.e. LATAM).

There is no requirement for the activity to be multi-country.

Campaigns entered into the UK awards in August may be entered into the Western Europe category, enabling you to compete with other companies across the rest of Europe. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20 and must demonstrate an increase/change to the results from when it was last entered.

THIS AWARD IS OPEN TO:

Advertisers, Agencies, Publishers, Networks and Tech

Last Year’s Winners:

vouchercloud and Awin for Currys PC World

vouchercloud and Awin for Currys PC World

Download the 2019 Book of the Night

Learn why they won and what it will take to secure the trophy this year

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