Best Paid Search Campaign

About the Award

Proficient and successful management of a paid search campaign is likely to pique a judge’s interest in this particular category.

Successful entrants must demonstrate an innovative use of paid search, incorporating new tools where necessary, managed by an in-house team or for a client. Judges will seek alignment to brand values and goals across a well thought- out and delivered effort.
Criteria
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
Entry Guidance:
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers Agencies Publishers Networks Tec