About the Award
Judges will be rewarding a creative, well executed and effective influencer marketing campaign that has met or exceeded the stated objectives.
Judges understand that campaigns with content creators often have broad objectives. Therefore judges won’t be looking purely at ROI, referrals or social mentions, but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, drive sales, engagement or increase market share. All entries must refer back to their objectives and demonstrate how they have been met.