International Performance Marketing Awards

In association with advanced store
Official Networking Event Of PI LIVE 2020

26 October 2020
The Landmark London

  1. Home
  2. Award Categories
  3. Best Programme Launch or Relaunch

Best Programme Launch or Relaunch

About This Award

New for 2020, judges are seeking a standout affiliate/partner programme launch or relaunch.

The winning entry will be able to demonstrate diligent research, planning and execution whilst also detailing successful partner adoption, optimisation and/or growth. The success could be demonstrated in the form of revenue, profitability, efficiencies, expansion into new markets, better meeting the brand’s objectives, synergy, partnership types, and more.

The category can be entered directly by advertisers in-housing, agencies, affiliate networks or SaaS partnership platforms.

  • Criteria
  • - Executive Summary (Not JEO)
  • - Clear Objectives
  • - Innovation and Creativity
  • - The Human Touch
  • - Smart Execution
  • - Results and Effectiveness
  • - Sound Bites (Not JEO)

Entry Guidance:

There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.

If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.

This award is open to:
  • Advertisers
  • Agencies
  • Publishers
  • Networks
  • Tech


Dates for your calendar

  • 28.05.20 Entries Open
  • 02.07.20 Earlybird Entries Deadline
  • 09.07.20 Regular Entry Deadline
  • 16.07.20 Last Chance Entry Deadline
  • 16.09.20 Shortlist Announced
  • 26.10.20 The Ceremony

Industry testimonial

“We were honoured to be a part of the International Performance Marketing Awards 2019! The event offers a unique opportunity to celebrate the success of the top industry players and recognise their input, passion and hard work. We have always valued vision and innovation, which is why we wanted to show our appreciation by contributing as headline sponsor at the International Performance Marketing Awards this year.”

Marc Majewski, CEO,
— advanced store