Caroline Mulvihill is the founder of Caroline Mulvihill Consulting (caroline.mulvihill.co.uk), an Affiliate Marketing Consultancy aimed at offering straightforward actionable advice to start ups through to large established brands.
She started her career in Marketing 22 years ago but for the last 20 years has specialised in Digital Marketing.
As former Head of Performance Marketing at BT she led the Affiliate, Paid Search and SEO teams, breaking down the silos and optimising performance across the three disciplines.
Caroline has been honoured as one of the industry’s most influential players by the PerformanceIn organisation for the last 2 years and has won several Performance In awards including Best Managed Affiliate Programme twice.
“We were honoured to be a part of the International Performance Marketing Awards 2018! The event offers a unique opportunity to celebrate the success of the top industry players and recognise their input, passion and hard work.
We have always valued vision and innovation, which is why we wanted to show our appreciation by contributing as headline sponsor at the International Performance Marketing Awards in 2018.”Marc Majewski, CEO,
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