There is an evolution taking place in the world of ecommerce, in which Productsup plays a key part. With the market expanding, more and more budget is being allocated to product listing ads and campaigns driven by product data. In order for marketers to utilize the full revenue potential of the channels they wish to sell their products on, they need to start by gaining control of their product data feed.
Whether you call it a shopping, merchant or product data feed, the task is still to deliver a high quality file that contains a list of all your products and their attributes. The better your product data feed, the better your online visibility and, in turn, the better your performance. That’s where Productsup comes in.
“The global Performance Marketing Awards offers a unique opportunity to recognize the top performers in the industry in an objective and independent manner. They categories have been well thought out and will highlight and recognize the best in the business on a global level for the first time.”Robert Glazer, Founder & Managing Director
— Acceleration Partners
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