The CPA (Council for Performance Advertising) is the French association of reference for Performance Marketing. As an independent body, our role is to promote the industry by releasing regularly unique content for the market and bring more awareness on value propositions. Various workgroups composing the CPA (Email, Affiliate Marketing, Leads and comparison, Incentives, Search, Adtech & Martech, Legal, Training, and competences) work on making Performance Marketing easier and safer for advertisers by setting compelling industry standards and publishing guidelines for best practices.
With more than 75 members, the CPA is the fastest-growing professional association in France over the last 3 years and continuously develops its services to best serve the market.
“The global Performance Marketing Awards offers a unique opportunity to recognize the top performers in the industry in an objective and independent manner. They categories have been well thought out and will highlight and recognize the best in the business on a global level for the first time.”Robert Glazer, Founder & Managing Director
— Acceleration Partners
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