Ricky Ray Butler serves as the CEO of Branded Entertainment Network (BEN), a Bill Gates Company. As CEO, Ricky focuses on operational execution and strategy and furthering the company’s rolodex of strong brand and creator relationships. Ricky was recently named as one of the top 100 people in influencer marketing by Influence Directory and has more than 10 years of senior leadership experience in the advertising and entertainment space.
Prior to joining BEN, Ricky founded Plaid Social Labs, the leading social media influencer product integration company, which was acquired by BEN in 2015 to expand reach into the digital influencer community. Ricky was one of the earliest pioneers in the influencer space, representing brands and helping them partner with content creators with relevant audiences.
His company was acquired by Bill Gates’ Branded Entertainment Network (BEN) in 2015, and Ricky Ray joined the company as Senior Vice President of Digital. Within one year, he was promoted to Global Chief Campaign Officer where he oversaw strategy, execution and brand relationships, supporting BEN’s capabilities in traditional and digital integration services for a global roster of clients including Microsoft, Ubisoft and General Motors.
Ricky Ray has a passion for helping brands increase awareness, establish product credibility and build an active community of brand advocates through the power of product integration. He lives in LA with his wife and daughter.
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