Auke Boersma is the Head of GroupM supply APAC focusing on the set up, leadership and promoting of our overall programmatic supply strategy with trusted partners, client- and agency teams.
Prior to this role, Auke was the APAC Managing Director of Light Reaction. In this role, he spearheaded the start and growth of Light Reaction, the multi-screen outcome-based business of Xaxis, across the region. He oversaw the development and launch of Light Reaction’s local businesses and products in 11 APAC markets. He managed Light Reaction to become a fully integrated part of the Xaxis group where it was able to deliver significant successes and results to both existing and new clients, brought new knowledge, insights and experience to Xaxis’ Outcomes Based positioning and contributed commercial value to the wider group.
Auke is a Digital Marketing & Advertising Executive with 17 years' experience in various fields of the Digital Industry. Before moving to APAC, he used his years of experience in management and digital media as well as his energy and commercial expertise to help Dutch companies like ‘Scoupy’ (as CCO a.i), Sanoma’s leading cash back/mobile shopper/brand activation platform to reposition its business successfully, and commercial broadcaster RTL’s video advertising network SpotX (as Managing Director a.i), to successfully turn their businesses and make it ready for programmatic trading.
During his time with the European Directories (EDsa), Auke was responsible for the expansion of lead generation business via duplication of owned, successful concepts and businesses as well as via M&As and partnerships. He commercially led the Group’s Affiliate Marketing, Search and Social Media activities across 7 European markets. Auke held a dual role as CEO of Scoot Media, EDsa’s Performance Based Marketing specialist.
For European ‘AdLINK Media Group’, he launched the Dutch office of their Affiliate Marketing network ‘affilinet’ and headed leading display advertising network AdLINK Media in The Netherlands.
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