Data fuels performance and in many ways underpins market evolution. Judges will be looking for intelligent, creative uses of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.
Entry guidance There is no requirement for activity to be multi-market this year. The campaign can be targeted at consumers in one or more country. Campaigns entered into the UK awards in April may be entered, enabling you to compete with other companies across the rest of Europe. However, the campaign activity for the entry must have taken place between the awards activity period of 1st July 2017 and 31st July 2018._
“The global Performance Marketing Awards offers a unique opportunity to recognize the top performers in the industry in an objective and independent manner. They categories have been well thought out and will highlight and recognize the best in the business on a global level for the first time.”Robert Glazer, Founder & Managing Director
— Acceleration Partners
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