Proficient and successful management of a paid search campaign is likely to pique a judge’s interest in this particular category.
Successful entrants must demonstrate an innovative use of the channel, incorporating new tools where necessary, managed by an in-house team or for a client. Judges will seek alignment to brand values and goals across a well thought-out and delivered effort.
Entry guidance There is no requirement for activity to be multi-market this year. The campaign can be targeted at consumers in one or more country. Campaigns entered into the UK awards in April may be entered, enabling you to compete with other companies across the rest of Europe. However, the campaign activity for the entry must have taken place between the awards activity period of 1st July 2017 and 31st July 2018.
“The global Performance Marketing Awards offers a unique opportunity to recognize the top performers in the industry in an objective and independent manner. They categories have been well thought out and will highlight and recognize the best in the business on a global level for the first time.”Robert Glazer, Founder & Managing Director
— Acceleration Partners
© 2019 PerformanceIN. All rights reserved unless stated. Images used with permission.