The strategy or campaign must be multi-market, i.e. it must have run in two or more countries differentiated by language, culture or consumer behaviour.
Judges are seeking a standout use of programmatic media-buying behind a best-in-class multi-territory campaign, on any channel, with clear evidence of results.
The panel will look to reward super-efficient tech, transparency, processes, spend and effective placement.
“The global Performance Marketing Awards offers a unique opportunity to recognize the top performers in the industry in an objective and independent manner. They categories have been well thought out and will highlight and recognize the best in the business on a global level for the first time.”Robert Glazer, Founder & Managing Director, Acceleration Partners
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