The strategy or campaign must be multi-market, i.e. it must have run in two or more countries differentiated by language, culture or consumer behaviour.
Data fuels performance and in many ways underpins evolution. Judges will be looking for intelligent, creative use of first, second or third-party data to bring a competitive advantage or revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, engagement or anything else fitting in-line with brand objectives.
“The global Performance Marketing Awards offers a unique opportunity to recognize the top performers in the industry in an objective and independent manner. They categories have been well thought out and will highlight and recognize the best in the business on a global level for the first time.”Robert Glazer, Founder & Managing Director, Acceleration Partners
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