The strategy or campaign must be multi-market, i.e. it must have run in two or more countries differentiated by language, culture or consumer behaviour.
Proficient and successful management of a paid search campaign is likely to pique a judge’s interest in this particular category.
Successful entrants must demonstrate an innovative use of the channel, incorporating new tools where necessary, managed by an in-house team or for a client.
Judges will seek alignment to brand values and goals across a well thought-out and delivered effort.
“The global Performance Marketing Awards offers a unique opportunity to recognize the top performers in the industry in an objective and independent manner. They categories have been well thought out and will highlight and recognize the best in the business on a global level for the first time.”Robert Glazer, Founder & Managing Director, Acceleration Partners
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